Hugo Boss has introduced a new fragrance to its collection, marking 25 years since the launch of its original Boss Bottled Eau de Toilette. The new scent, named Boss Bottled Elixir, is the most concentrated in the Boss Bottled range. This fragrance is a modern take on masculinity, with top notes of incense and cardamom essences, and a heart of vetiver and patchouli. The creation of Boss Bottled Elixir was a collaborative effort between master perfumer Annick Menardo, who crafted the original scent, and perfumer Suzy Le Helley.

Menardo shared her approach to the new cologne, stating, “I wanted to approach the gourmand family 25 years later in a more contemporary way, with an overdose of vanilla notes sophisticated by a strong patchouli signature and a rich ambery background.” The bottle design for Boss Bottled Elixir is striking, with a midnight black glass flacon featuring a radiant burst of light down its center, symbolizing the idea of finding one’s inner light and being one’s own boss.

In other beauty news, Body Proud, a brand under the I Am Proud umbrella, has made its debut at Walmart in Canada. The brand emphasizes the representation of all body types and believes that body care is an extension of skincare. Their products are formulated with potent skincare-inspired ingredients that address various skin concerns without being heavy on the pocket.

Waxon Laser + Waxbar has collaborated with celebrity facial studio Sous La Face to offer new beauty services in Canada. The partnership brings the renowned “RRR” facial, favored by celebrities like Hailey Bieber and Nicola Peltz Beckham, to Canadians. This facial is known for its benefits like boosting collagen production, increasing skin elasticity, and promoting lymphatic drainage.

Jordan Samuel Skin has launched the Antioxidant Treatment Emulsion, a serum rich in antioxidants and peptides. It’s designed to brighten the skin, reduce excess oil production, and combat oxidative stress. Lastly, Sun Pharma’s Winlevi, a topical treatment for acne-prone skin, is now available in Canada. It’s a unique androgen receptor inhibitor that addresses the hormonal component of acne by reducing oil production in the skin.