Calvin Klein has made a bold statement in the heart of Paris with the grand opening of its new flagship store on the iconic Champs-Élysées. This stunning 6,458-square-foot (600 m²) retail space spans three levels and showcases the brand’s latest collections in a setting that perfectly embodies Calvin Klein’s signature minimalist and sensual aesthetic.

The store’s exterior is a masterpiece of architectural integration, seamlessly blending the site’s original stone facade with expansive, bright windows that beckon shoppers to step inside and explore. Once inside, customers are greeted by a clean, natural canvas that serves as the perfect backdrop for Calvin Klein’s cutting-edge offerings.Eva Serrano, Calvin Klein Global Brand President, expressed her excitement about the new store: “The Champs-Élysées flagship embodies everything that Calvin Klein stands for, creating an environment that inspires our consumers and encourages them to experience the Calvin Klein lifestyle, not just through our products, but also our aesthetics.”The store’s layout is thoughtfully designed to enhance the shopping experience:

  • Ground floor: Dedicated to womenswear
  • Mezzanine: Showcases menswear collections
  • Lower level: Houses Europe’s largest in-store underwear and loungewear department

Calvin Klein’s innovative “Chalk” store concept, set to be implemented in their stores worldwide, is on full display here. This design scheme reinforces the brand’s modern, minimalist, and sensual design codes through:

  • Tonal color palettes exploring texture and form
  • Stainless steel surfaces contrasting with warm wood accents
  • Minimalist furnishings and soft lighting creating an inviting atmosphere

To celebrate the opening, the store features a limited-edition capsule collection for both men and women, designed in a bespoke color palette with custom Calvin Klein Paris branding. This exclusive offering underscores the brand’s commitment to providing unique and elevated experiences for its discerning clientele.The Champs-Élysées flagship isn’t just a store – it’s a platform for seasonal experiential concepts and consumer activations, promising to keep the Calvin Klein experience fresh and exciting for visitors throughout the year.With this stunning new flagship, Calvin Klein has not only solidified its presence in one of the world’s fashion capitals but has also set a new standard for luxury retail experiences on the Champs-Élysées.